On September 26, Fufeng Group unveiled the South Asia Sales and Marketing Center in Ho Chi Minh City. The center, dedicated to distributing the group’s products to regional markets, officially opened under the business registration name Sinian Biotech Co., Ltd. The opening ceremony took place in Ho Chi Minh City on the morning of September 26, marking Fufeng Group’s business expansion in the region. The center is located in Room 1003, 10th Floor, The Grace Tower, 71 Hoang Van Thai Street, Quarter 1, Tan Phu Ward, District 7, Ho Chi Minh City, Vietnam.
During the event, Mr. Kevin Liu – Group Vice General Manager, mentioned that this is a crucial step, and the company has devoted considerable time to researching and analyzing consumer behavior and culture to introduce appropriate products soon.
“Fufeng Group’s extensive experience in food additives, and animal nutritions gives us a competitive advantage as we look towards a successful future in new markets,” shared Mr. Kevin Liu.
At the same time, Mr. Ken Chen, General Manager of South Asia Sales and Marketing Center, emphasized the significance of entering the Vietnamese market as a key part of their plan to establish a strong presence in the entire Asian market, spanning from Southeast Asia to South Asia, West Asia, and Australia, marking the completion of Fufeng Group’s global market expansion.
During the event, Mr. Ni Chih-Hao, General Manager of Vedan Vietnam Company, recognized Fufeng as a large-scale corporation and a trustworthy partner. Fufeng products have attained considerable market share and secured important market positions. The event presents an opportunity for Vedan to eagerly anticipate close collaboration with Fufeng, as they endeavor to capture the potential market in Vietnam.
Fufeng Group was established in 1999 as a small factory producing MSG. It is currently listed on the Hong Kong stock market and distributes over 50 raw materials, food additives, and animal feed products. Fufeng is a competitive brand in the market, with many years of cooperation with major partners. Its Xanthan gum products account for 60-70% of the market, Monosodium Glutamate accounts for 60%, and amino acids and Dextrose sugar account for 20-30% of the global market.
